Our story
Brewed for
second chances.
In his own words
I'm Ra'Shede Hageman, and my story is one of second chances.
I grew up in foster care, not knowing where I'd land next. Being adopted gave me a family, stability, and the chance to find football. That game took me to the University of Minnesota and then to the NFL, where I was drafted by the Atlanta Falcons in 2014.
The turning point
An honest
conversation.
But success on the field didn't protect me from what I was fighting off it. I battled addiction, and for a while it was winning. Getting better meant being honest, asking for help, and showing up for my recovery one day at a time.
That's where coffee came in. It started with a simple invitation:
“Want to grab a cup?”
Sitting across from people fighting the same fight I was, coffee in hand, I finally started to open up. No pressure, no judgment, just real conversation. Hearing their stories gave me hope, and sharing mine made me stronger. Those cups of coffee turned strangers into my support system and showed me I was never fighting alone.
Over time, I went from the one needing help to someone who could offer it. That's what inspired Sobriety Coffee.
The next chapter
Someone sat
down with me.
Now it's my turn.
This brand is for anyone starting over, staying the course, or just looking for a better way to begin the day. A portion of every sale goes to organizations supporting people facing addiction and mental illness, because someone sat down with me, and now it's my turn.
Every morning is a fresh start. Let's make it count.
Ra'Shede
Founder, Sobriety Coffee
Giving details, including recipients and contribution amounts, will be confirmed before sales begin. This is Ra'Shede's personal experience, not a claim that coffee treats addiction or mental illness. Sobriety Coffee is independent and is not affiliated with Alcoholics Anonymous, any twelve-step fellowship, the NFL or its teams.